Comparable, up-to-date, representative consumer data across Africa.

Understand Africa's consumers and markets with reliable, checked and regularly refreshed data.

AFRICA CONSUMER SURVEY · LIVE54 MARKETS

54Markets covered

1B+Data points

6Core industries

Sector platforms

Decision-ready data, by sector.

Clean, current, and built for how your team already works: dashboards and an API, ready to plug in.

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Tracks yields, inputs, and climate risk across African agriculture.

Agriculture

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Measures cultural exports and employment trends across the creative economy.

Creative economy

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Person-level data on consumer preference, behaviour and brand awareness across the continent.

Consumer & market

The flagship · Africa Consumer Survey

Comparable, representative, person-level data on who buys what, where, and why. Refreshed continuously, so it stays current.

54Markets, comparable across borders

6Core industries covered

Person-levelDemographics & spending behaviour

API + dashboardsReady to integrate

Why teams choose our data

Instant access to verified African data, no year-long build.

Insights into demographics and spending behaviour you can trust.

Start with one market or sector and add more as you grow, through the API or dashboards.

FinanceAgricultureHealthcareEnergyTechnologyEducation

Brand & category trackingPricing & packChannel & informal retailFintech usageCustom studiesAPI access

Pilot access

We're onboarding pilot partners now. Tell us about your team and we'll reach out as pilot slots open.

● Verified African data · API & dashboards · start small, scale fast